B2b Marketplace

Background

My Approach

Discovery

Ran analysis of 50K usage sessions, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 300% faster task completion.

B2b Marketplace

Shipping quality design requires collaboration and iteration. This piece explores that . The implications matter for teams and organizations.

Conclusion

Whether you're designing a new feature, this mindset resonates.